Blog

Simple, Clear and Focused

Simple, Clear and Focused summarizes our design philosophy here at Convergent Design. When you work with us to build or update your website, this philosophy helps guide our decisions, advice and actions. What does this mean for you, our customer?

Simple –  Simple refers to the navigation system of the website. We have seen websites where navigation systems change depending on which page of the website you view. Lack of consistency in navigation creates confusion and frustration. Not what you want your website visitors to feel when they visit your website. Simple navigation is consistent and makes it easier for visitors to find what they are after.

Clear – Clear is the overall messaging on the website. Are you a house painter? We want that to be incredibly obvious on the website. If the main point is communicated clearly, visitors are more likely to engage your content and look deeper for more information. If you are a painter and someone is looking for an electrician, we don’t want them to call you and waste your time. Clear messaging captures attention and leads to deeper engagement.

Focused – Focused revolves around what you want a visitor to do next when visiting your website. We work to identify your primary response and hammer that response through multiple calls to action throughout the content on your website. Your primary call to action may be potential clients completing a “Request a Free Estimate” form. We will place prominent “Free Estimate” buttons in the main menu system, at the bottom of the website, and woven throughout the content encouraging people to complete that form.

These three items: simple, clear and focused help us create websites that move your customers to the next step in your process.